Privacy & Security
Updated: August 8, 2024
Roylco provides this Privacy Policy (“Policy”) to inform you of how we collect, use, share, and protect information about you. By interacting with Lakeshore through our stores, websites, mobile applications (”mobile apps”), products, and services, you consent to the use of information that is collected or submitted as described in this Policy. You also consent to the sharing of your personal information with our third-party service providers.
TYPES OF INFORMATION COLLECTED
Categories of Personal Information Collected
We may collect personal information that you voluntarily provide when you visit one of our websites or stores, use our mobile apps, place an order online or by phone, make an in-store purchase, send information via mail, save your information with us online, contact us with a question or concern, or participate in a contest, promotion, or survey. We also automatically collect certain technical data when you access our websites or mobile apps. In particular, we have collected the following categories of personal information from consumers within the last twelve (12) months:
- Identifiers: First and last name, email, address, phone number, or other identifiers
- Commercial information: Registry or list information; purchase information such as shipping address, credit card number, and history of purchases you make in our stores, online, or by phone and catalog
- Sensory data: Audio, electronic, visual, or similar information
- Geolocation data
- Device and browser information: We may collect IP addresses, browser type, unique device identifiers, cookie identifiers, device and browser settings, and information about when and how you access and use our websites or mobile apps
- Internet or other electronic activity: Clicking behavior, browsing history, search history, information on your interaction with our websites, mobile apps, or advertisements
- Inferences drawn from other personal information: Special designations (e.g., parent or teacher) and shopping preferences such as grade level or age group
HOW WE COLLECT INFORMATION
Sources of Personal Information
We obtain the categories of personal information listed above from the following categories of sources:
- Directly from the consumer— for example, from forms you complete or products and services you purchase, when you place an order online or by phone, make an in-store purchase, save your information with us online, contact us with a question or concern, participate in a contest, promotion, or survey, or create a registry
- Indirectly from the consumer or through automatic data collection technologies such as cookies
- From third parties such as advertising and marketing partners, public databases, social media platforms, and data brokers
HOW WE USE INFORMATION
Business Purpose & Use of Personal Information
We collect and use the above categories of personal information for the following business or commercial purposes. Specifically, this information was collected and used for the following business purposes in the preceding twelve (12) months:
- To process your requests, purchases, transactions, and payments, and to prevent transactional fraud
- To communicate information about our products, services, events, and contests, or for other promotional purposes
- To provide consistent, personalized services, experiences, and advertisements, and for other commercial marketing purposes
- To manage your Roylco account
- To provide you with support and to respond to your inquiries, including to investigate and address your concerns, and to monitor and improve our responses
- To operate, personalize, develop, and improve our websites, mobile apps, products, and services
- To improve our products and product design, protect the security of our websites and mobile apps, enhance your shopping experience, and improve the functionality of our websites
- To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations
We share or disclose your personal information with the following categories of parties for the purposes stated in this Policy, which includes disclosing it to our affiliates and non-affiliated third parties, as we deem necessary to carry out those purposes:
- Service Providers
- Internet Service Providers
- Advertising Networks
- Data Analytics Providers
- Government Entities
- Operating Systems and Platforms
- Social Networks
- Data Brokers
- Third-Party Marketing Partners (for commercial marketing purposes)
COOKIES, ADVERTISING, AND ONLINE TRACKING
Like all retail websites and mobile apps, we use cookies to store your preferences and to help us remember you as a user when you make return visits to our websites or use our mobile apps. We also use cookies to record session information such as items saved to your shopping cart(s), the different web pages you view on our websites, and the last website you visited prior to visiting ours. We may also use technologies, such as our own cookies, to provide you with personalized online display advertising tailored to your interests. To opt out of our cookies used for this online advertising, click here. Use the following links to learn how to adjust your cookie settings on your mobile devices: Apple and Android.
We may engage the services of third parties to collect and use anonymous information about your visits to and interactions with our websites through technologies such as cookies to personalize advertisements for goods and services. To learn more, or to opt out of receiving online display advertisements tailored to your interests by our third-party partners, visit the Network Advertising Initiative at www.optout.networkadvertising.org/?c=1 and for mobile devices, visit www.youradchoices.com/appchoices.
Do Not Track. “Do Not Track” is a privacy preference you can set in your Internet search browser that sends a signal to a website that you do not want the website operator to track certain browsing information about you. However, because our websites are not configured to detect Do Not Track signals from a user’s computer, we are unable to respond to Do Not Track requests. We track website users over time and across third-party websites.
SOCIAL NETWORK WIDGETS
Our websites may include social network or other third-party plug-ins and widgets that may provide information to their associated social networks or third parties about your interactions with our web pages that you visit, even if you do not click on or otherwise interact with the plug-in or widget. Information is transmitted from your browser and may include an identifier assigned by the social network or third party; information about your browser type, operating system, device type, and IP address; and the URL of the web page where the plug-in or widget appears. If you use social network tools or visit social networking sites, you should read their privacy disclosures to learn what information they collect, use, and share.
LINKS TO THIRD PARTIES’ SITES
Our websites or mobile app may link to other sites that we do not control. In addition, you may have visited our websites through a link or a banner advertisement on another site. In such cases, the site you linked from may collect information from people who click on the banner or link. These other sites are governed by their own privacy policies. Be sure to review these privacy policies when visiting such sites to see how they collect and use this information. We are not responsible for the content or privacy practices of such third parties’ sites.
CHILDREN’S INFORMATION
We do not intend for our websites or mobile apps to knowingly collect or solicit any information from anyone under the age of 16 or knowingly allow minors under the age of 16 to disclose their personal information to us through our websites. Our websites and mobile apps are directed to individuals who are 18 years of age and older. If you are a parent or a guardian and believe that we might have any information about your child who is under the age of 16, please contact us using the information provided below.
YOUR CHOICES AND ACCESS REQUESTS
At any time, you can review and modify the information you gave us during your account registration process. Just go to your account page. There, you have the option of looking over the information that you gave us and changing or updating that information if desired.
You may “opt out” of receiving text messages, advertisements, direct mail, and other promotional communications from us by contacting Customer Service using the information provided below. You may also “opt out” of receiving emails from us by following the “unsubscribe” instructions in the email you receive, or by contacting us directly. Please allow our system to process your request after you have submitted your email address to “unsubscribe.”
If you have any questions about our website or our privacy and security policies, or if you would like to access, correct, amend, opt out of collection and/or sharing, or delete any personal information we have about you, please contact us using the information provided below.
UPDATES TO THIS POLICY
We reserve the right to amend this Policy at any time, so we encourage you to review it periodically. If we make any material changes in the way we collect or use your personal information, we will notify you by sending you an email at the last email address you provided us and/or by prominently posting notice of the changes on our websites. Changes will be effective immediately upon posting to the sites and will apply to your use of the sites after the “effective date” listed above.
SECURITY AND DATA RETENTION
No system for safeguarding personal or other information is 100% secure, and even though we have taken steps to protect your personal information from being intercepted, accessed, used, or disclosed by unauthorized persons, we cannot entirely eliminate security risks associated with personal information. However, we take a number of steps and implement electronic means to safeguard the security of personal information obtained through the sites and mobile apps. For example, we use SSL (Secure Sockets Layer)—the industry standard in online encryption technology—to ensure that your personal and credit card information remains secure. SSL encryption allows you to shop with confidence, knowing that only you and Roylco have the ability to access your information. Whenever you access a secure page on our sites, the information you send is immediately encrypted for your protection.
We retain your personal information for as long as necessary to fulfill the purposes described in this Policy, unless otherwise required or permitted by law. For example, we will only keep your Roylco account information for as long as you keep the account active; however, we may keep your order history longer to comply with legal obligations.
APPLICABLE LAW
This Policy is governed by the internal substantive laws of California without regard to its conflict of laws principles. Jurisdiction for any claims arising under or out of this Policy shall lie exclusively with the state and federal courts within the state of California. If any provision of this Policy is found to be invalid by a court having competent jurisdiction, the invalidity of such provision shall not affect the validity of the remaining provisions of this Policy, which shall remain in full force and effect.
SUPPLEMENTAL DATA PRIVACY LAW NOTICE
This PRIVACY NOTICE OF RIGHTS UNDER DATA PRIVACY LAWS OF THE UNITED STATES supplements the information contained in this Policy and applies solely to visitors, users, and others who reside in states within the United States that have enacted data protection and privacy laws granting consumers certain rights thereunder, including but not limited to the California Consumer Privacy Act of 2018 as amended (the “Data Privacy Laws“).
Privacy Rights under Data Privacy Laws
Residents of states that have enacted Data Privacy Laws have specific privacy rights pursuant to such laws. Subject to certain exceptions and variations from state to state, these rights include:
Right to Confirm and Access
You have the right to confirm whether Roylco is processing your personal information and the right to access such personal information.
Right to Request Information
You have the right to request that we disclose to you, in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the disclosed data, your personal information, including categories of your personal information, that we collect, use, disclose, and sell.
Right to Request Correction
You have the right to request that we correct any inaccurate personal information we maintain about you, taking into account the nature of that information and purpose for processing it.
Right to Delete
You have the right to request that we delete any of your personal information that we collected and retained.
Right to Opt Out of Processing Personal Information to Profile, Sell, Share, and/or Use for Targeted Advertising
We do not process personal information for profiling in furtherance of decisions that produce legal or similarly significant effects concerning the consumer. However, we may process your personal information for sale to or sharing with third parties and/or targeted advertising. You may opt out by (i) clicking on the link to disable sharing information on cookie notices, (ii) enabling the Global Privacy Control (GPC) signal on your computer ( https://globalprivacycontrol.org), or (iii) contacting Customer Service using the information provided below.
Sharing and Selling Information
Categories of Personal Information Shared or Sold
In the preceding twelve (12) months, we have shared and/or sold the following categories of personal information for a business purpose:
| Category | Shared | Sold |
| Identifiers | Yes | No |
| Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) | Yes | No |
| Commercial information | Yes | No |
| Internet or other similar network activity | Yes | No |
| Inferences drawn from other personal information | Yes | No |
Categories of Third Parties to Whom Personal Information May Have Been Shared or Sold
In the preceding twelve (12) months, the above-noted categories of personal information may have been shared with the following categories of third parties:
- Service Providers
- Internet Service Providers
- Advertising Networks
- Data Analytics Providers
- Government Entities
- Operating Systems and Platforms
- Social Networks
- Data Brokers
- Third-Party Marketing Partners (for commercial marketing purposes)
Business or Commercial Purpose for Sharing and Selling Personal Information
We share and/or sell the above categories of personal information for the following business or commercial purposes. Specifically, this information was collected and used for the following business purposes in the preceding twelve (12) months:
- To communicate information about our products, services, events, and contests, or for other promotional purposes
- To provide consistent, personalized services, experiences, and advertisements, and for other commercial marketing purposes
Non-Discrimination
We will not discriminate against you because you exercise your rights. For example, we will not deny you goods or services or charge you a different price or rate for goods or services if you make an access, deletion, Do Not Sell/Share, or opt-out request.
Exercising Your Rights
You or an authorized agent may submit a request to enact any of the above rights. To submit a request under the applicable Data Privacy Law, please call or email Customer Service using the information provided below
In order for us to process the request, we first need to authenticate your identity as one of our consumers, or that you are a person duly authorized to make the request on behalf of one of our consumers. As a consumer, you will be required to provide your name, mailing address, email address, and phone number. Authorized agents will be required to provide this information about the consumer who is the subject of their request and information that demonstrates their authority to submit the request on behalf of the consumer. We will then compare the information provided against our records. We may require additional information to authenticate your identity before responding to a rights request under the applicable Data Privacy Law. We will only use the personal information you provide in a consumer request for the purpose of authenticating the requestor’s identity or authority to make the request.
We will respond to a consumer request within 45 days of its receipt. If we require an extension, we will inform you in writing and request additional information, if needed, and respond within the time allotted under the applicable Data Privacy Law. We reserve the right to only respond to authenticated consumer requests. If we cannot authenticate your identity, you will receive an email explaining that your identity could not be authenticated.
If you submit a request and it is denied, you may appeal this decision by contacting Customer Service using information below and we shall respond within the time allotted under the applicable Data Privacy Law.
“Shine the Light” Law
California residents who have an established business relationship with Roylco may request a list of the third parties to whom we have disclosed their personal information (if any) for their direct marketing purposes in the prior calendar year, as well as the type of personal information disclosed to those third parties.
NOTICE TO NEVADA CONSUMERS - DO NOT SELL
Under Nevada privacy law, Nevada consumers have a right to submit a verified request directing us not to sell covered information we have collected about you or will collect about you through our websites or online services, as “sell” and “covered information” are defined in Nevada law. If you would like to submit a Do Not Sell request, please call or email Customer Service using the information provided below.
HOW TO CONTACT US
Customer Service:
(864) 296-0043
makestuff@roylcoinc.com
Please direct any questions concerning the Privacy Policy or any of the rights discussed to
(864) 296-0043
makestuff@roylcoinc.com